Skip to content
Modern office space featuring herringbone-patterned flooring, vibrant red and blue accents on walls and furniture, dynamic lighting, and contemporary artwork creating a lively, creative environment. Occupants engage in various activities within the collaborative, open-plan setting.
Modern office space featuring herringbone-patterned flooring, vibrant red and blue accents on walls and furniture, dynamic lighting, and contemporary artwork creating a lively, creative environment. Occupants engage in various activities within the collaborative, open-plan setting.

Toy Industry Association

A bold palette and access to outdoor views stimulates these toymakers’ creativity and playful spirit.

Size 15,000 sf

Location New York, NY

Services Interior Design, Lighting, Strategy

Sectors Media & Entertainment, Workplace

Vibrantly accented corporate office lobby with a striking red slatted feature wall showcasing historical milestones. The transparent partition provides a glimpse into the collaborative workspace, while the reception desk sports a minimalist design, complemented by subtle lighting and modern furnishings.

Founded in 1916, the Toy Association represents hundreds of companies involved in the youth entertainment industry. As the producers of the world-renowned Toy Fair, the Toy Association required a site close to their old location and a construction timetable that would not affect critical operations.

In designing the Toy Association’s office, we were guided by their mission: “To be a unifying force for members’ creativity…and champion the benefits of play.” This provided the perfect guidelines for the HLW design team to create a space that was functional, inviting, and emblematic of the organization’s mission. Their space has two exposures, providing ample daylight and views, and accommodates the right mix of offices, conference rooms, amenities, and open workstation and collaboration areas.

Design that reflects the Toy Industry Association’s mission, promoting creativity and championing play.

Optimized use of natural light and city views to enhance the workspace.

Modern kitchen with vibrant red cabinets above and an island with multicolored chairs. A mosaic backsplash and stainless steel appliances enhance the contemporary design.
Modern office lounge with vibrant red high-backed sofas, white circular coffee table, and a woman seated working on a laptop. The space features bright natural light, contrasting gray carpet with colorful accents, and glass partition walls.
Modern conference room featuring a large, rectangular wooden table with blue ergonomic chairs, vibrant geometric acoustic panels on the wall, and a patterned gray carpet with red accents.
Contemporary office space featuring a bold red chair, walls in contrasting red and white, and glass partitions. Exposed white ceiling ducts provide an industrial feel, while the transparent office walls create an open atmosphere. A person is at work at a desk inside the glass-walled room.
Bright, modern open-plan office space featuring ergonomic chairs at white desks, vibrant blue partitions, expansive windows with city views, and a central communal table, all under a sleek, exposed ductwork ceiling.
Bright, modern office breakout area featuring bold orange chairs with white accents, a mosaic-tiled wall, and neutral carpet with vibrant colored streaks. Glass walls maintain a transparent, open feel while a yellow pendant light adds a pop of contrasting color.

Related Work

All Work
Modern office lobby with a prominent triangular lighting fixture above a sleek reception desk showcasing the Audible logo. Ambient lighting and indoor greenery complement the space, highlighting the brand's corporate identity.

Audiobook Podcast Client

Newark, NJ

Charter Communications Headquarters

Stamford, CT

This architectural rendering showcases a modern film studio with expansive glazing. The forefront reveals a spacious plaza where people gather, hinting at a blended use of public and private spaces, with the building's clean lines and industrial materials creating a contemporary, functional aesthetic.

Entertainment Production Facility

Newark, NJ

News & Insights

All News & Insights

HLW Names Jeremiah Hancock Sector Lead For Media & Entertainment

Univision

HLW Media Production Facility Cost Report - Full Interview

Night view of a dynamic building facade featuring undulating ribbons of LED screens, casting vibrant hues of red, blue, and yellow light. The structure's curves juxtapose against the surrounding urban signage, creating a modern, lively atmosphere.

HLW Media Production Facility Cost Report 2023