![Exterior of a modern car showroom at twilight, featuring vibrant neon-lit framing in green, red, and white, and large glass windows that reveal sleek automobiles and minimalist interior design.](/wp-content/uploads/2024/03/BMW-Manhatten-re-edit.jpg)
![Exterior of a modern car showroom at twilight, featuring vibrant neon-lit framing in green, red, and white, and large glass windows that reveal sleek automobiles and minimalist interior design.](/wp-content/uploads/2024/03/BMW-Manhatten-re-edit-576x250.jpg)
BMW of Manhattan
This Automotive Showroom was Developed Across Six Stories, to Reflect the Brand and Elevate Sales.
![Spacious automotive showroom with gleaming white floors, full-height windows, and multiple cars on display, including a prominent race car. Two-story glass partitions enhance the modern, airy ambiance, while sleek metallic staircases offer views to the second level.](/wp-content/uploads/2024/03/002/HLW_BMWofManhattan_NewYork_Retail_Showroom_InteriorDesign_Sustainability_01-e1713462819969.jpg)
Our design for BMW of Manhattan’s six-story space features expansive showrooms, customer service areas, vehicle storage, and maintenance areas. A significant design highlight is the two-story glass atrium, achieved by elevating the showroom ceiling, which creates a voluminous space for suspended car displays and a towering digital display, enhancing visibility and brand experience from the street. The incorporation of fin-louver solar shading controls daylight, while the modernist inspired aesthetics and neutral palette echo the BMW brand’s clean, geometric lines.